Made in Brazil · São PauloNo assuming Brazilian consumers decide like Americans. No focus groups. No surveys. Insights that would take weeks, ready in minutes.
Seven layers — identity, memory, emotion, social masks, decision engines — producing behavior that reflects how humans actually decide, not how they answer surveys.
Individuals don't decide in isolation. Status, belonging, cultural norms, peer pressure — our multi-agent systems simulate how behavior spreads through groups, not just how one person answers a survey.
Test price, positioning, message, packaging — before you launch. Not a report. An environment where every scenario is a hypothesis you run and compare.
Traditional research charges per study. Simulation charges per scenario.
Once calibrated, testing a new hypothesis costs almost nothing.
The model shifts from paying for answers to reducing risk continuously.
Read the research behind this →Pre-test concepts, claims and creatives against simulated Brazilian audiences — before spending on media.
See how real segments would react to a feature or positioning before you build or launch.
Investigate demand, pricing and fit in a region or cohort you haven't entered yet — without a months-long study.
Build repeatable tests for multiple clients, each grounded in how Brazilian consumers actually decide.
Simulate before
you decide.