A complete research studio, in your browser.
Describe what you want to find out. A methodologist proposes the script, you approve the cost, and a calibrated synthetic population answers — in minutes, not weeks.
Six ways to listen.
1:1 interview
In-depth conversation with any person in the population, with a transcript and compiled findings — where interviews converge, and where they diverge.
Focus group
A moderated discussion where synthetic participants influence each other, with the roster drawn from the population.
Quantitative survey
A battery of scale questions answered by thousands of people — you can import an existing instrument and run it blind.
Concept & creative test
The reaction to a product, claim, pack or piece — before you spend on media.
Open question
Just describe the doubt — the AI assembles the study, you approve it, and nothing runs before that.
Conversations
Free-form chat with a segment of the population — no formal study needed.
Three steps, one afternoon.
Describe what to test
A price, a claim, a concept. Attach material and business context. A research director drafts the study plan — everything editable.
The population answers
Synthetic people anchored in official public data pass through the cognitive engine. You watch the study live, pause between questions, and only pay for what ran.
Findings with a declared margin
Every estimate ships with its band, confidence seal and source provenance. Studies last forever: fixed seed, reproducible.
When the question is "what will happen?"
Field
Announce a stimulus and watch seed individuals form and change positions over rounds of influence — recorded on a scrubbable timeline, with a 1:1 chat to ask anyone why they moved.
Human Portrait
The emotional read of one respondent: 13 behavioral dimensions, a per-sentence replay — and what was left unsaid.
Observatory
A top-down scenario becomes a prediction with a margin, an honest confidence grade and a navigable 3-level audit trail. Attach your own evidence — it moves the prediction, never the confidence grade.