Products

One substrate.
Two instruments.

The same cognitive engine — synthetic people with memory, emotion and social context — powers two products: one to simulate decisions about your market, one to run an organization that works on its own.

SP · Research · primary

Research

Research Lab — simulate before you decide

Turn a question into a study — run it against synthetic populations of research personas calibrated to real Brazilians, and read intent, perception and risk in minutes instead of weeks.

  • Synthetic populations + study wizard → report the same afternoon
  • Populations calibrated to the 2022 Census
  • Every estimate ships with an uncertainty band
Explore Research →
SP · Brain

Brain

Mission Control — your synthetic organization

Put a whole team on it — 213 synthetic people across 25 teams — running pipelines, rituals and reports from a single cockpit. The dogfooding we run our own company on — now open for you to run yours.

  • 213 synthetic people · 25 teams
  • Council, war room and pipelines with human gates
  • One cockpit for the whole operation
Explore Brain →
§One engine

Different surfaces. Same population.

Research points the synthetic population outward — at your market. Brain points it inward — at your operation. Both stand on the same substrate: people with memory, simulated with declared uncertainty, never invented.

Both open by invitation.

Early access →
By invitation only · Cohort 03 open