Research

The corpus we calibrate against.

We don't invent how people decide. We extract from the published record — and we are explicit about the sources.

§ FoundationsBehavioral science & agent simulation
01Daniel Kahneman. Thinking, Fast and Slow. Farrar, Straus & Giroux.2011
02Tversky & Kahneman. "Judgment under uncertainty: Heuristics and biases." Science 185.1974
03Robert Cialdini. Influence: The Psychology of Persuasion. Harper Business.1984
04Jonathan Haidt. The Righteous Mind. Pantheon Books.2012
05Damon Centola. How Behavior Spreads. Princeton University Press.2018
06Watts & Strogatz. "Collective dynamics of small-world networks." Nature 393.1998
07Park et al. "Generative Agents: Interactive Simulacra of Human Behavior." Stanford / arXiv.2023
08Thaler & Sunstein. Nudge. Yale University Press.2008
§ DisclosureBands, not points

Every cohort ships with declared uncertainty.

Every behavioral estimate comes with an uncertainty band, calibration sources, and a sensitivity analysis. We do not send point estimates. We do not send cohorts without a provenance card.

See the full methodology.

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By invitation only · Cohort 03 open