Research Lab turns a question into a study and a study into a report — read against synthetic populations of thousands of calibrated Brazilians, in minutes.
Describe what you want to test — a price, a claim, a concept. The Lab assembles a synthetic population — research personas calibrated to real Brazilians — runs it through the cognitive engine, and returns purchase intent, perception and switching risk. Not a deck you wait weeks for. A report you read the same afternoon.
Every population is raked to the official 2022 Census marginals — sex, age, income, education, region. Each cohort ships with a calibration panel showing how close the synthetic population sits to the real one, marginal by marginal.
We don't send point estimates. Every behavioral estimate comes with an uncertainty band (±MAE) and a provenance card naming its calibration sources. False precision is worse than an honest range — so we never hide it.
See how we measure →Start from a blank study or a CPG, retail or fintech template, define your stimulus and questions, and run.
Sex, age, income, education and region, scored with ρ and MAE against the official anchors — green only when it earns it.
Every estimate carries its range, not a single misleading number.
Each report ships with a provenance card and honesty flags — green, amber or red.
Pre-built populations for major Brazilian banks, plus general, CPG, streaming and longevity panels.
Define an event and see how a reaction propagates cluster to cluster, day by day.
Pre-test concepts, claims and creatives against simulated Brazilian audiences — before spending on media.
See how real segments would react to a feature or positioning before you build or launch.
Investigate demand, pricing and fit in a region or cohort you haven't entered yet — without a months-long study.
Build repeatable tests for multiple clients, each grounded in how Brazilian consumers actually decide.
Prices in BRL. Annual = 2 months free. Recurring billing via Stripe — Pix, boleto or card.